Madagascar: Roars with $63.5 Million weekend
Monday, November 10, 2008The haul for the DreamWorks Animation comedy far surpassed the $47.2 million debut for "Madagascar" over Memorial Day weekend in 2005. Its three-day total also beat the $61 million gross the first movie took in over that full four-day holiday weekend.
"It just shows people seem happy to escape to the movies and have a good laugh," said Anne Globe, head of marketing for DreamWorks Animation.
While parents with children were the bulk of the audience, "Madagascar" also drew teens and adults on their own, who made up half the audience on Friday and one-third on Saturday, Globe said.
Premiering in second place with $19.3 million was the Universal Pictures comedy "Role Models," starring Seann William Scott and Paul Rudd as immature adults sentenced to community service as mentors for two misfit youths.
The weekend's other new wide release, the Weinstein Co. music comedy "Soul Men," opened weakly with $5.6 million, despite the lure of Samuel L. Jackson and his late co-stars, Bernie Mac and Isaac Hayes, who died last summer. Jackson and Mac play an estranged singing team on a reunion road trip to a memorial concert.
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